As we get closer to the public launch of the aluminum-based Ford F-150, Ford is already ramping up its PR campaign. Part of that is addressing the unknown quantity about how “tough” aluminum truly is. Most people continue to associate it with easily crushed soda cans, but experts with material properties backgrounds understand why it was chosen.
For the everyday Joe, though, sometimes it’s easier to simply see a video demonstration. From HybridCars.com:
Four truck customers have been offered the chance to get behind the wheel of Ford’s new aluminum-built, EcoBoost-powered 2015 F-150.
Ford started releasing last Friday the first of four videos in the “You Test” series; these videos will show, said Ford, how these customers tested the all-new F-150 at www.BuiltToughTest.com.
The company explained these truck customers were selected from more than 15,000 submissions, in which entrants described how they would test the toughness of the new F-150 pickup.
“Our four winners demonstrate how Built Ford Tough isn’t simply a tagline – it’s our brand commitment that F-150 gets the job done, day in and day out,” said Doug Scott, Ford Truck Group marketing manager. “The videos show real-world testing beyond testing already conducted by Ford engineers. This is what matters most – serving our customers.”