Ford Tours F-150 To Show Off Aluminum-Built Toughness
Ford knows that there are skeptics out there regarding the aluminum-built F-150 despite good numbers and strong buzz. To help get dealers ready for the big launch, the company is bringing the F-150 around the country to prepare dealers for questions and concerns from a curious public. From Fox Business:
Ford Motor Co. (F) is putting its new aluminum-bodied F-150 to the test.
FOX Business got an exclusive look at a demonstration event featuring the 2015 F-150, which is expected to go on sale later this year. Ford is visiting 26 cities to introduce the pickup truck to sales personnel.
The aluminum truck has been the talk of the auto industry since it was introduced at the Detroit auto show in January. Few production cars are made almost entirely of the lighter metal. The F-150 will be the first truck to use an aluminum body.
By switching from steel, Ford cut 700 pounds from the nation’s best-selling pickup. While the company has yet to release fuel economy estimates, analysts widely expect the 2015 F-150 to get better gas mileage than previous versions.
At the demonstration in Romeo, Mich., Ford pitted its F-150 against the Chevrolet Silverado and GMC Sierra from General Motors (GM), plus the Ram 1500 from Chrysler Group.
“We want our sales consultants to have confidence that this new truck is just as capable,” Eric Peterson, Ford’s F-150 marketing manager, told FBN’s Jeff Flock. “It’s got great performance and great capability just like the current truck. That’s what they get to experience firsthand.”
The F-150 is set for public launch later this year. Expect to see official numbers regarding MPG shortly before the launch.