The aluminum-based F-150 landed to strong reviews from the automotive press, but what really matters is how the public receives it. What’s the opinion so far? Based on both sales data and anecdotal vendor evidence, people are quite pleased with what aluminum can do. From Louisville Business First:

The company said retail sales of its F-Series pickup trucks were up 7 percent. It said the F-150, which features a standard new aluminum body this model year, was the fastest-turning vehicle on dealer lots.

To get some perspective on this, I had a conversation with Greg Howell, sales consultant at Carriage Ford in Clarksville. He said customers he’s spoke to about the aluminum truck are both knowledgeable and excited about them.

Many Carriage customers have owned Fords previously and are familiar with the changes to the body. He said if they do have questions, it’s usually about body work — as some are wondering whether getting an aluminum body will increase the cost of repairs. Ford has done a pretty good job with explaining to customers that the aluminum is more dent resistant, he said. He also said repairs do not cost more because Ford has sent plenty of military grade aluminum to dealerships and provided training on working with it.

Of course, sales data really only matters over the long haul but you’d definitely rather start strong to build buzz and word of mouth. It looks like the F-150 is doing its part there, and we’ll know more in a few months when Ford evaluates the first half of the fiscal year.

European automakers must be impressed with how durable the aluminum-based Ford F-150 is doing. Rolls-Royce, the legendary British luxury car company, is designing a new vehicle capable of handling any terrain. While they haven’t explicitly used the term SUV, you can kind of see where this is going. Most importantly, Rolls-Royce has already declared that it will have an aluminum body. From MLive.com:

Rolls-Royce Motor Cars is building the first SUV in the British luxury automotive company’s 111-year history, though the company is calling the forthcoming vehicle about everything but an SUV.

Company Chairman Peter Schwarzenbauer and CEO Torsten Mueller-Ortvoes said in an open letter Wednesday that the new model will be “a high-bodied car, with an all-new aluminium architecture” and one that “offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain.”

It is not immediately clear when or where the company, a division of BMW Group, plans to give the public a first look at the yet-to-be-named off-roader. But the announcement that it plans to move forward with the new car comes shortly after rival luxury automaker Bentley announced a name for an SUV it too is building: the Bentley Bentayga.

Between the F-150 and Rolls-Royce’s not-quite-SUV vehicle, it’s clear that aluminum can handle even the most rugged of circumstances. And we’re pretty sure that Rolls-Royce won’t have to use buzzwords like Ford’s “military-grade aluminum” to sell this car.

Titanium is often regarded in the manufacturing industry for its strength and weight. However, cost is always an issue when it comes to titanium, so material scientists looked to aluminum for a comparable alternative. Their solution? An iron-aluminum alloy capable of performing just as well as titanium. The only difference is that this new alloy comes at just 10% of titanium’s cost. From Gizmodo:

A team from Pohang University of Science and Technology, in South Korea have manipulated the structure of an iron-aluminum alloy to create a new kind of material that could find application in everything from bicycles to airplanes.

Steel is renowned for its strength and low price, but is very heavy. To make use of it in scenarios that demand light weight—without resorting to buying titanium—material scientists often alloy it with aluminum, which is light and also mercifully cheap. The mixture of aluminum and steel also usually includes a sprinkling of manganese to make it less brittle, but even then, the material is still usually too brittle for use in vehicles.

Now, the team from South Korea has added nickel to the mixture. The addition of this metal brings about a reaction with some of the contained aluminum, forming what are known as B2 crystals. Sitting both within the grains of steel in the alloy and at their boundaries too, the crystals—just a few nanometres in size—resist shear forces in the material. Because, ultimately, all materials fail by shear, where one layer of atoms slides across the other, taking microscopic cracks with it, increasing the resistance to shear forces increases the strength and stops the material failing by cracking.

Enough, in fact, to provide the new alloy with the same strength as titanium. The mix of steel and aluminium also provides a density similarly to that of the more expensive metal, too. The raw materials and (proposed) processing techniques also mean that the material could, when made at scale, cost just a tenth of what titanium does, too.

This new material is beginning to see mass production. If its early tests hold up, it could be one of the biggest manufacturing revolutions the metal industry has seen. Stay tuned on this one…