Rebekah Iliff, Principal, SGC
Taber Extrusions’ enhanced digital presence will streamline search for aluminum extrusion capabilities
Aluminum alloy extruder and manufacturer launches upgraded website and digital promotional tools that will assist contractors and engineers in search of customized extrusion capabilities
Russellville, Ark., (October 13, 2010) – Recognizing the need for key government contractors and engineers to quickly search, find, and assess their customized aluminum extrusion solutions, Taber Extrusions LLC has launched an enhanced website that will offer potential customers a streamlined “shopping” experience.
As a participant in an industry known more for its engineering prowess than information technology know-how, Taber Extrusions President Bill Wetmore commented on the need for the company to continue to innovate in every area, including technology, sales and marketing:
“We would be remiss not to acknowledge the importance of today’s technological tools, particularly with regard to the role that search engines and social media play in the ability to target our customer-base. In addition to providing the best, customized products, it’s also important for us to provide a user-friendly platform for contractors and engineers.”
TaberExtrusions.com platform features include:
- Three-minute informational video
- Company blog and news section
- Highlights section with high-resolution product and application images
- Digital “capabilities” chart and “standard shapes” catalog
Added Steve Althardt, Russellville’s Sales Manager for Taber Extrusions: “The overarching goal of our upgraded digital presence is two-fold: first, we want to specifically reach those who are searching for what we have to offer; and second, we want them to understand our approach, capabilities, and services in less time than it would take to search for our contact information in the phone book. We’ve built a convenient interface and worked with the best designers to ensure a satisfying customer experience.”
About Taber Extrusions LLC
In 1973, Taber Extrusions LLC (www.TaberExtrusions.com) pioneered the extrusion of large, heavy and wide complex shapes to differentiate itself in the aluminum extrusion industry. Today, Taber Extrusions continues its tradition of breaking boundaries as an extrusion leader in the production of a range of quality aluminum extrusions sizes and shapes. The company offers extrusions in 2000, 5000, 6000 and 7000 alloy series. Since its inception, the brand name Taber Extrusions has been synonymous with innovation, service and quality. All extrusions are engineered, manufactured and tested in the United States. Taber Extrusions maintains its headquarters at the Russellville, Arkansas facility, with a regional sales office also at its Gulfport, Mississippi facility.